About Augenium

Krista Herlick leads North American business development for Augenium, working with architects, developers and partners to advance BIPV projects. With 20+ years of experience in sales, client service and relationship management, she brings a strategic, collaborative and customer-focused approach, translating complex technology into practical solutions for the built environment.

Edward is a Hong Kong-based business development executive with over 30 years of experience across solar energy, capital markets, corporate governance and cross-border operations. He has held senior leadership roles in HKEX-listed companies and played a key role in scaling a leading solar PV business. Edward holds degrees from the University of British Columbia.

Piotr Pałasz brings nearly 30 years of international sales, business development and architectural glass experience across European markets. He has held senior roles with PRESS GLASS, Pilkington IGP, Swisspacer (Saint-Gobain) and Guardian Industries, developing expertise in façade systems and complex construction projects. Piotr specialises in strategic sales, partnerships, negotiations and market growth.

Wei focuses on commercial growth, strategic partnerships and operational effectiveness at Augenium. With experience spanning consulting, operations transformation and human capital management, he brings expertise in strategy, organisational change and business growth across Singapore and Australia. Wei is passionate about building purposeful outcomes through high-performing, collaborative teams.

Tina is a dedicated finance professional with over 15 years of experience in billing, accounts and bookkeeping. Based in Perth, she holds a Certificate IV in Accounting and Bookkeeping and brings strong attention to detail, financial discipline and a commitment to continuous development. Tina supports accurate and efficient financial operations.

Sarah brings a strong background in B2B marketing, with previous experience leading marketing initiatives across the UK and Ireland for a cybersecurity training organisation. As Marketing Manager at Augenium, she leads the company’s marketing strategy, overseeing multi-channel campaigns, content and partner enablement to support global commercialisation and strengthen Augenium’s position in sustainable building solutions.

Maya is Augenium’s Marketing Coordinator, supporting the company’s global marketing activities across content, campaigns, and digital channels. With a background in digital marketing at leading global companies, she brings experience in data-driven campaigns and digital commerce to help drive market awareness and commercial opportunities for sustainable building solutions.

Freya Wilde is Augenium’s Office and Marketing Assistant, bringing previous marketing experience from the UK and a bachelor’s degree in Broadcast Media Technology. She supports Augenium’s marketing, communications and office operations, contributing to day-to-day activities while helping strengthen the company’s brand and global communications.

Vanja brings over 18 years of experience across healthcare and financial services, with expertise in operational leadership, workflow optimisation and team support. Highly organised and people-focused, she is known for her reliability, discretion and calm, solution-oriented approach. Vanja works closely with leadership and multidisciplinary teams to drive efficient, high-performing operations.

Doug Hunt is an international executive with extensive experience building and scaling businesses across Asia Pacific. As former CEO of Europcar Asia Pacific and Regional Director of Europcar International, he led operations across 31 countries and helped establish the brand throughout the region. Doug brings deep expertise in international franchising, licensing and strategic partnerships, alongside more than seven years’ experience in the renewable energy sector across the US and Australia. As CEO of Augenium, he leads the company’s global commercialisation strategy, driving the adoption of its building-integrated solar solutions and manufacturing partnerships worldwide.

Tao is a chartered professional engineer in both Australia and China, with extensive experience in project management, engineering analysis, and civil/structural design across numerous international projects. As Augenium's Chief Operating Officer, he leads the technical team on product certification programmes to international standards, contributes to R&D on new product models and functionality, and supports the sales team by directing global OEM manufacturers to ensure project timelines are met efficiently and to quality. Tao manages projects across residential, commercial and agricultural applications, overseeing the integration of Augenium’s products across Australia, China, Japan, Singapore and other international markets.

As Chief Strategy Officer at Augenium, Serjana leads commercialisation, strategic partnerships and go-to-market strategy for high-performance solar building envelope solutions. She focuses on accelerating adoption at scale and supporting the decarbonisation of the built environment. With a career spanning management consulting, sustainability, technology and healthcare, Serjana brings expertise in complex programme delivery, organisational transformation, commercial strategy and business case development. She has led transformational initiatives across public and private sectors and is passionate about applying innovation, science and technology to create healthier, more resilient communities.

Geoff is a qualified CPA with more than 30 years of experience in CFO, financial and commercial leadership roles, including with ASX-listed companies. He brings extensive expertise across start-ups, high-growth businesses, mergers and acquisitions, capital raisings, business turnarounds, financial systems and strategic planning. Throughout his career, Geoff has supported organisations through complex periods of growth and transformation, combining strong financial leadership with commercial insight to drive sustainable business performance.

Clifton brings more than 20 years of experience across the façade, architectural and construction sectors, with extensive expertise in global supply chain management, risk management and project development across Europe and the Middle East. He has held senior positions with McMullen façades Ltd, Linder Group, Multiforms and Kann Finch Group in the UAE. His international experience and industry knowledge support Augenium’s global project delivery, partnerships and commercial growth.

Raymond brings a structural engineering background and experience collaborating with architects, builders and consultants. At Augenium, he supports BIPV project delivery, coordinating teams and integrating solar glazing solutions across building envelope applications including glazing, balustrades, skylights and cladding, with a focus on practical and technically sound outcomes.

Miguel brings broad architectural experience across residential, commercial, healthcare and retail projects. At Augenium, he bridges design and practical project delivery, coordinating teams to ensure solar-integrated solutions are accurately developed and tailored to each project’s requirements, balancing architectural intent, technical detail and constructability.

Isabelle Tey brings an architectural background from Curtin University to Augenium, specialising in the integration of building-integrated photovoltaics (BIPV). She focuses on aligning advanced solar technology with architectural intent, constructability and aesthetics, while exploring innovative solutions that help reduce the carbon footprint of modern infrastructure.

Hui Teng Tang holds a degree in Architecture from UCSI University and works as an Architectural Integration & Drafter at Augenium. She focuses on integrating solar technology seamlessly into building design, collaborating with project teams to develop tailored solutions that balance structural performance, functionality and architectural aesthetics.

Chris leads Augenium’s research and development, bringing a strong background in renewable energy and integrated technology systems. A University of Sydney graduate with experience across solar and wind farm projects, he contributes to PCB design, embedded software and the development of Augenium’s Smart Façade system. His expertise also spans solar and thermal modelling, data analytics and software development across the broader Augenium ecosystem. Chris combines knowledge of hardware, software and AI systems to support Augenium’s continued innovation and advancement of intelligent, high-performance building technologies.

Cherry Chunhui Liu brings more than 14 years of experience in the solar and photovoltaic industry, with expertise spanning international markets and business operations. Based in Qingdao, she supports Augenium’s quality assurance activities, helping ensure products and manufacturing processes meet the company’s high standards for quality, reliability and performance.

Desiree Garcia is Augenium’s Certification and Compliance Engineer, supporting product certification and regulatory compliance across the company’s innovative BIPV solutions. She works closely with technical and project teams to help ensure AURE products meet applicable international standards, certification requirements and quality expectations, supporting their successful deployment across global markets.

Stanley is an experienced hardware engineer who thrives at the intersection of complex mechatronics and advanced product development. With a background in Product Engineering from The Hong Kong Polytechnic University, he brings experience leading New Product Introduction (NPI) for interactive robotics and smart hardware.

At Augenium, Stanley applies his expertise in precision 3D CAD, electro-mechanical integration, and DFM/DFA to advance BIPV system capabilities. He focuses on transforming prototype designs into validated build packs, maintaining rigorous thermal and IP-rated sealing standards, and collaborating with OEM partners to deliver sustainable building solutions.

Jane holds a degree in Sustainable Energy Engineering from the Hong Kong University of Science and Technology. She brings a valuable professional background across international consultancy and major global consumer brands, specialising in sustainable building design and engineering optimisation. At Augenium, Jane applies her expertise in technical prototyping, component design, and performance modelling to advance BIPV system capabilities, while focusing on generating system configuration estimates and translating prototype designs into practical implementations.